BRAND STRATEGY / MOODBOARD

Brand strategy and moodboard are vital for a cohesive brand identity. Brand strategy is the blueprint of brand positioning, communication, and differentiation in the market.

1. Purpose: Beyond profit, pinpoint why your brand exists based on core values.
2. Audience: Identify ideal customers and cater to their needs and demographics.
3. Positioning: Set your brand’s unique value relative to competitors.
4. Messaging: Craft consistent key messages reflecting brand identity.
5. Identity: Design logos, colors, and graphics that visually symbolize your brand.
6. Voice: Determine your brand’s communication tone and style.
7. Experience: Strategize the entire customer journey with your brand.
8. Guidelines: Document all aspects to maintain brand consistency.

Moodboard

A visual collection representing a brand’s intended look and emotion, used in brand design and strategy.

1. Visual Inspiration: Converts brand strategy concepts into tangible visuals.
2. Color Palette: Represents brand’s personality and aligns with strategic goals.
3. Imagery: Reflects brand values and intended emotional connection.
4. Typography: Showcases consistent fonts in line with brand personality.
5. Texture & Style: Reinforces brand identity and visual direction.

In Summary, a brand strategy sets your brand’s foundation, while a moodboard visually represents it. It guides designers to align visuals with brand goals and values, creating a cohesive identity that appeals to your audience.